What to change
Ask the analyst to identify the destination detail needed for the business question, such as an approved partner category rather than the entire address. Have the developer inspect representative outgoing payloads and remove unnecessary tokens at collection. Test a harmless distinctive query value to verify the correction. Preserve enough context to distinguish meaningful destinations, but do not retain arbitrary link contents simply because the measurement library offers them by default.
A worked example
Illustrative example
Illustrative test: The destination remains distinguishable while the unnecessary token is absent from analytics.
How to check the result
The payload supports the intended comparison without copying unrelated URL detail.
A mistake to avoid
Some tokens can be sensitive even when they do not resemble a person's name.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.
Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
Turn the brief into a working service
Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.
Explore integrations & data services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.