Integrations & data · Website help · Analytics event quality

Two tags count the same website action

A custom measurement trigger overlaps an older implementation, so one action produces two events.

What to change

Ask the measurement owner to inventory all triggers for the selected action, including automatic and legacy paths. Compare the actual outgoing events before changing their names. Decide which implementation owns the defined measure, then remove the redundant path through a controlled configuration update. Preserve any separate event that answers a different legitimate question, but make the distinction explicit so reporting cannot silently add unlike counts together.

A worked example

Illustrative example

Illustrative test: A single test action produces one event under the agreed completion definition. Retain a separate test for any legitimate secondary event whose purpose differs from the duplicated completion.

How to check the result

The event count and configuration record agree on one authoritative trigger.

A mistake to avoid

Renaming a duplicate event merely hides the counting overlap.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare data integration connecting two applications through a field-mapping board.
Agree what each field means and which system owns it.
Healthcare data validation separating matched records from an exception tray.
Make rejected or uncertain records visible for review.
Healthcare integration recovery with queued records, a retry route and a receipt check.
Plan recovery and confirm the receiving result.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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