What to change
Define which facts are genuinely shared and which need local explanation. Keep the central description useful while directing visitors to the details that affect their chosen branch.
A worked example
Illustrative example
A service is offered at two branches, but one uses visiting-provider booking. The central page describes the service and clearly identifies the different booking route at that location.
How to check the result
A visitor can move from the overview to a branch without encountering an unexplained change in process.
A mistake to avoid
Do not copy the largest branch's content to every location merely because the service name is shared.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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