What to change
Determine what each number is for before removing apparent duplicates. Use task labels that explain which team can actually act on the patient's request.
A worked example
Illustrative example
A location page keeps the building reception number for arrival help while a visiting provider's service page retains its own booking number. Both explain the role of the contact rather than presenting competing defaults.
How to check the result
A patient can choose a number based on their task and expect the appropriate team.
A mistake to avoid
Do not consolidate every number into one central line if that team cannot manage all the services described.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.



Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
Turn the brief into a working service
Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.