What to change
Review welcome copy as factual content, not harmless decoration. Keep welcoming language but remove or qualify claims that the local service cannot fulfil.
A worked example
Illustrative example
A visiting service page changes choose any of our branches to a sentence naming the one location where that service runs. The tone remains welcoming while the booking expectation becomes accurate.
How to check the result
The introductory copy supports the same practical promise as the detailed service information.
A mistake to avoid
Do not excuse a misleading claim as brand language if a reasonable patient could use it to choose an appointment.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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