Websites & patient experience · Website help · Screen reader structure

Stop decorative icons interrupting reading

Repeated arrows, ticks and ornamental symbols can be announced as unexplained characters or file names. Visitors hear noise between otherwise useful labels and sentences.

What to change

Ask the supplier to separate decorative icons from icons that carry actual meaning or act as controls.

A worked example

Illustrative example

A decorative arrow after Contact us is silent, while a standalone Close dialog icon remains announced as a usable action.

How to check the result

Accept when decorative imagery does not clutter reading and every meaningful standalone icon still communicates its purpose or state.

A mistake to avoid

Suppressing all image descriptions indiscriminately can silence important controls along with the decoration that prompted the change.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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