Websites & patient experience · Website help · Screen reader structure

Check the heading outline independently of visual styling

Large bold text can look like a heading while assistive technology treats it as an ordinary paragraph. Visitors navigating by headings then miss major sections.

What to change

Ask the supplier to make the page's structural heading outline match its actual sections and their relationships.

A worked example

Illustrative example

A visitor can jump directly from the service introduction to What to expect and then Contact options using the heading list.

How to check the result

Accept when the heading outline provides a useful map of the page without requiring the visitor to inspect visual size or weight.

A mistake to avoid

A numerically tidy sequence can still be unhelpful if headings do not represent the actual grouping of the page's information.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

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