Websites & patient experience · Website help · Service distinctions

Describe a service that needs two separate visits

A service page shows one overall description, but the practice normally books two distinct visits. People cannot judge the travel or scheduling commitment before enquiring.

What to change

Explain the normal booking sequence using administrative milestones. Have the service owner confirm which steps are required, optional or dependent on an individual decision.

A worked example

Illustrative example

A fictional fitting service has an initial appointment followed by a collection visit. The page explains that collection is booked after the item arrives, rather than inviting patients to reserve both at arbitrary intervals.

How to check the result

The page lets a visitor describe the number of journeys and how the next appointment is arranged.

A mistake to avoid

Do not invent a standard interval or guaranteed completion time when the sequence depends on availability or an individual plan.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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