Websites & patient experience · Website help · Service distinctions

Explain online and in-person versions of one service

A service is available remotely and at the practice, but identical descriptions make the formats look interchangeable. Visitors may book a format that cannot deliver what they expect.

What to change

Describe the practical differences approved by the service owner. Explain what the format changes, while leaving individual suitability questions to the appropriate team.

A worked example

Illustrative example

A consultation page says the remote appointment uses a video link sent after booking. It separately explains that any in-person follow-up is arranged after discussion and has its own booking information.

How to check the result

Readers can explain what each format includes and how to resolve uncertainty before paying.

A mistake to avoid

Do not translate convenient wording into a claim that remote care is suitable for every person or every situation.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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