Websites & patient experience · Website help · External booking handoffs

Describe how to return from an external booking service

A visitor leaves the practice website to choose an appointment and then wants to check fees or directions. The destination offers no obvious context for those questions.

What to change

Give visitors a concise explanation of where supporting information remains available. Confirm which details the external service provides and which the practice should supply before the handoff.

A worked example

Illustrative example

An appointment page puts the relevant branch information and fee description beside the external booking link. Someone can save those details before moving to the provider to select a time.

How to check the result

A visitor does not need to start their research again simply because the reservation happens elsewhere.

A mistake to avoid

Do not assume the external provider contains the practice's full service explanation or that its generic help can answer local questions.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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