Websites & patient experience · Website help · Service distinctions

Distinguish a group session from an individual appointment

A practice promotes sessions without stating whether someone will attend alone or with a group. Visitors may infer privacy, duration or personal attention that the booking does not include.

What to change

Describe the attendance format before the booking step. Explain the practical arrangement and route for questions, while keeping clinical suitability decisions with the responsible professional.

A worked example

Illustrative example

A movement class page describes a small group session led by a practitioner. A separate appointment page explains the one-to-one option and its fee, without portraying either format as universally better.

How to check the result

A prospective attendee understands who else may be present and what their payment reserves.

A mistake to avoid

Do not use personalised care as a substitute for explaining a group format; readers may interpret it as a private appointment.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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