What to change
Identify the document's publisher and explain why the practice links to it. Have the responsible content owner confirm its relevance and any local information readers still need.
A worked example
Illustrative example
A service page links to an external organisation's general information leaflet and names that organisation. It separately provides the practice's booking and preparation route, so the two documents do not appear interchangeable.
How to check the result
Readers understand who produced the material and what it can tell them about their own appointment.
A mistake to avoid
Do not relabel an external leaflet as practice guidance or imply endorsement beyond what the responsible team has approved.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.



Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
Turn the brief into a working service
Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.