Separate a practice brochure from appointment instructions

What to change

Explain the brochure's purpose and direct booked patients to the correct preparation source. Keep promotional descriptions from becoming accidental operational instructions.

A worked example

Illustrative example

A practice brochure introduces the team and services, then directs booked patients to their confirmation for the location and preparation information. It does not imply that every brochure service occurs at every branch.

How to check the result

Readers can enjoy the overview while understanding which document governs their own practical arrangements.

A mistake to avoid

Do not let a general welcome sentence override a more specific instruction supplied for an individual appointment.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to recordIdentify which practical facts in the brochure apply across the whole practice.Mark where branch or appointment-specific details must be checked elsewhere.Include a route for patients who have a booking but cannot locate their own instructions.

Evidence, open questions and decisionsNext action and responsible role

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