Websites & patient experience · Website help · Downloadable information

Give a downloadable arrival sheet enough context to stand alone

A patient saves or prints directions and later cannot tell which branch or appointment they describe. The download depended on information that existed only on the surrounding webpage.

What to change

Make the arrival sheet identifiable without its original page. Include the organisation, relevant location and route back to current practical information, while avoiding unnecessary patient-specific details.

A worked example

Illustrative example

A one-page arrival sheet names the Riverside branch, its building entrance and the reception number. A person receiving the printed sheet from a relative can identify the destination without seeing the website.

How to check the result

The document remains useful when downloaded, printed or forwarded separately from the page.

A mistake to avoid

Do not assume that a logo alone tells readers which branch, service or version of an arrival arrangement the sheet describes.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

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