Websites & patient experience · Website help · Downloadable information

Explain a document with information for several audiences

A pack combines patient instructions, professional referral notes and staff administration. Readers may follow a step that was written for someone else.

What to change

Separate the document's audience-specific tasks or explain the relevant sections clearly. Decide whether distinct documents would make the tasks easier to understand and maintain.

A worked example

Illustrative example

A referral pack has a patient overview and a clearly described professional submission section. The website directs patients to the overview and professionals to the referral route instead of giving both the same unexplained download.

How to check the result

Each reader can find their task without interpreting another audience's responsibilities as their own.

A mistake to avoid

Do not expect an internal acronym or department heading to explain who should complete a section.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

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Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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