Websites & patient experience · Website help · Enquiry response expectations

Explain a response window in terms visitors can use

A contact page promises a reply within a set period but does not say whether it counts only the team's working hours. Weekend enquiries create expectations reception cannot meet.

What to change

Describe the verified response arrangement in ordinary language and identify when the receiving team works. Only publish a target the practice has approved and can maintain.

A worked example

Illustrative example

A practice says its booking team handles enquiries during its published telephone hours and explains how its response target is counted. The automatic acknowledgement does not describe itself as the promised personal reply.

How to check the result

A visitor can work out when a response is expected and what to do if it does not arrive.

A mistake to avoid

Do not invent a precise service target to make the page reassuring when the team has not agreed to it.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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