Websites & patient experience · Website help · Enquiry response expectations

Explain how to follow up an unanswered enquiry

A visitor has not heard back and submits the same form several times. The website gives no way to refer to the original message or check whether it reached the right team.

What to change

Provide a follow-up route that helps the team identify the earlier enquiry. Base the timing on the practice's stated response arrangement and avoid encouraging repeated new submissions.

A worked example

Illustrative example

A visitor who received an enquiry reference can quote it when contacting reception about the response. The page explains that submitting another identical enquiry is not the intended way to check progress.

How to check the result

A person can ask about their original request without creating confusion about how many appointments or replies they want.

A mistake to avoid

Do not assume an unanswered enquiry means the person should restart the entire process or pay for another booking.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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