What to change
Add the small identifying details that distinguish the practice from its neighbours. Use verified signs, suite names and organisation names rather than promotional descriptions.
A worked example
Illustrative example
Two services operate at West Court: a dental practice and a separate therapy practice. The dental location page names its entrance sign and suite so patients do not rely on West Court alone.
How to check the result
A visitor can distinguish the intended practice from nearby organisations sharing the same address.
A mistake to avoid
Do not assume a postcode or map pin is sufficient where multiple providers occupy one building or a single street frontage.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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