Websites & patient experience · Website help · Service distinctions

Explain age limits without making visitors guess

A service is described as family care, but the actual appointment route differs for adults and children. Parents cannot tell whether the page applies to their child.

What to change

Publish the practice's verified age boundaries and the contact route for uncertain cases. Keep the wording factual without speculating about why an individual may need another service.

A worked example

Illustrative example

An illustrative therapy page says this appointment route is for adults and provides a separate enquiry route for younger people. It does not imply that a parent should book an adult slot first and explain later.

How to check the result

Readers can determine which administrative route to use without disclosing detailed personal information in a general message.

A mistake to avoid

Avoid broad promises such as all ages when a service owner has approved a narrower scope.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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