Websites & patient experience · Website help · Changes to existing appointments

Explain appointment changes initiated by the practice

A patient receives notice that the practice needs to change their visit, then finds a website page written only for patient-requested cancellations. It does not explain their next step.

What to change

Provide practical guidance for responding to a practice-initiated change. Use the actual contact process and avoid implying that an offered alternative is already accepted.

A worked example

Illustrative example

A practice message offers another appointment time and asks the patient to contact reception. The website explains that the team will confirm the agreed replacement, including practitioner and location details.

How to check the result

The patient can respond to the change without misunderstanding an offer as a completed agreement.

A mistake to avoid

Do not blame a named staff member or publish personal reasons for the change when practical booking information is sufficient.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.

Explore websites & patient experience services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.