Websites & patient experience · Website help · Changes to existing appointments

Explain cancellation terms beside the action

A cancellation page links to a long terms document but provides no context about which policy applies. Visitors may act without recognising the relevant booking conditions.

What to change

Give a concise signpost to the approved terms for that appointment, including where to ask about their application. Do not rewrite financial or contractual consequences without the policy owner's review.

A worked example

Illustrative example

A practice cancellation page identifies the terms associated with its own appointments and points visiting-provider patients to the terms supplied with their booking. It avoids presenting one policy as universal.

How to check the result

The visitor can locate the applicable conditions while completing the actual cancellation task.

A mistake to avoid

Do not add a reassuring no charge statement if the approved policy contains conditions that need to be considered.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.

Explore websites & patient experience services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.