What to change
Define the summary's purpose and ensure it retains the practical facts needed for that purpose. Do not remove a condition that changes what the reader should do next.
A worked example
Illustrative example
A printable visit guide keeps the correct address, arrival instructions and appointment-help route. It links to the full service information for broader questions, rather than compressing everything into vague slogans.
How to check the result
The print version supports its intended task without contradicting or silently weakening the fuller explanation.
A mistake to avoid
Do not call a document a summary if it actually contains different booking rules from the website.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.



Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
Turn the brief into a working service
Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.