Websites & patient experience · Website help · Enquiry form wording

Explain location preferences when services vary by branch

A form asks for a preferred branch before explaining that some services exist at only one site. The response later contradicts what the visitor thought they requested.

What to change

Make location wording reflect the actual service options. Explain when a preference can guide the team and when the appointment has a fixed delivery location.

A worked example

Illustrative example

An enquiry about a fitting appointment identifies Riverside as the delivery site. General consultation enquiries still let patients express a branch preference because those appointments genuinely have several locations.

How to check the result

The request records an achievable location or clearly flags a question about alternatives.

A mistake to avoid

Do not collect a preferred branch as if it is guaranteed when the service described cannot be delivered there.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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