Websites & patient experience · Website help · Enquiry form wording

Write a message prompt that avoids unnecessary medical detail

A general enquiry form says tell us everything, encouraging visitors to disclose a full medical history when reception only needs to know which service they are asking about.

What to change

Write a prompt that matches the administrative task and the approved channel. Explain what detail is useful now and how any further information will be requested later.

A worked example

Illustrative example

A contact form asks people to describe their booking question and preferred location. It explains that the team will provide the appropriate route if more information is needed to discuss the service.

How to check the result

A visitor can write a useful enquiry without assuming that a longer medical history leads to a better response.

A mistake to avoid

Do not add a blanket invitation for photos or reports to a general contact form simply because it supports attachments.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.

Explore websites & patient experience services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.