Websites & patient experience · Website help · Enquiry response expectations

Explain the difference between a quotation and a confirmed appointment

A visitor receives a fee estimate and assumes that replying thanks reserves the service. The practice still needs explicit agreement and a separate booking step.

What to change

Describe what the quotation establishes and what action is required to arrange the appointment. Align the wording with the practice's approved quotation and booking process.

A worked example

Illustrative example

A practice sends a quotation for a requested report appointment and explains how to discuss available times. The final appointment confirmation identifies the agreed service, location and payment arrangement after the booking step.

How to check the result

The recipient can distinguish understanding the likely charge from holding an appointment in the diary.

A mistake to avoid

Do not use confirmation as a heading for a quotation when no appointment has actually been reserved.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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