Websites & patient experience · Website help · Enquiry response expectations

Explain which organisation will reply to a forwarded enquiry

A practice forwards a visitor's request through an agreed process to an independent provider. The visitor then receives a reply from an unfamiliar organisation and cannot connect it to the enquiry.

What to change

Describe the handoff and expected responder only when the underlying process is approved. Make the provider's identity clear without assuming that any transfer is automatic or universally authorised.

A worked example

Illustrative example

A host centre explains that appointment enquiries for a named independent provider are handled by that provider under the stated process. The acknowledgement identifies the expected responder instead of implying host reception will arrange everything.

How to check the result

A visitor can recognise the organisation responsible for the next administrative response.

A mistake to avoid

Do not claim a request has been forwarded before that action has actually occurred or imply broader information sharing than the process permits.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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