Marketing & search · Website help · Local listing consistency

External listing corrections have no clear owner

The same wrong website link appears in several reports because nobody knows who can edit that directory.

What to change

Turn the finding into an actionable issue rather than a general reminder. Keep the exact public record, current destination, desired destination and available contact route together. Assign one person to pursue the correction and a second check to verify the visitor outcome. If the account is inaccessible, record the recovery dependency explicitly. This prevents repeated audits from rediscovering an issue while silently treating it as someone else's responsibility.

A worked example

Illustrative example

Illustrative test: A colleague receives the issue record without additional verbal instructions.

How to check the result

They can identify the precise correction, responsible contact and completion evidence.

A mistake to avoid

A task saying update all directories is too vague to close reliably.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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