What to change
Retain the recognisable name needed for arrival and explain it in the reader's language where helpful. Ask the reviewer to consider signs, confirmations and spoken questions together.
A worked example
Illustrative example
A translated guide retains West House as the building name and explains the entrance in the selected language. It also preserves the practice name shown on the confirmation, avoiding two unfamiliar aliases.
How to check the result
A visitor can use the translated instructions to recognise the actual signs at the destination.
A mistake to avoid
Do not replace a useful proper name with a literal translation that nobody at the building uses.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.
Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
Turn the brief into a working service
Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.