What to change
Ask for a clear busy state that describes the ongoing operation and differs meaningfully from a conditionally unavailable action.
A worked example
Illustrative example
Sending enquiry indicates an active request, while Choose a contact method explains an unavailable next action before the form is ready.
How to check the result
Accept when visitors can tell whether to wait, supply information or retry, through wording and accessible feedback as well as styling.
A mistake to avoid
A spinner alone may show motion without identifying what is happening or whether the original action was registered.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.



Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
Turn the brief into a working service
Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.