Websites & patient experience · Website help · Navigation mechanics

Make the linked logo a predictable home route

A logo may look clickable but have no meaningful accessible name, or its click target may exclude part of the image. The familiar home route becomes inconsistent.

What to change

Ask for the linked logo to act as one clearly identified home link wherever it appears in the site header.

A worked example

Illustrative example

A visitor on a deep service page activates the Kay & Co home link from the header and arrives at the homepage predictably.

How to check the result

Accept when the same understandable home action is available across header variants and works with pointer, touch and keyboard input.

A mistake to avoid

A descriptive image alternative can still leave a confusing link if additional hidden text repeats or contradicts its destination.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

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