Websites & patient experience · Website help · Content consistency

Maintain a short list of facts that appear in many places

A practice repeatedly copies fees, telephone hours and appointment names into new pages. Small edits leave the same fact expressed differently across the site and downloads.

What to change

Identify the few repeated facts that materially affect patient decisions and give each a clear internal source. Editors should know where to verify them before rewriting a page.

A worked example

Illustrative example

A practice records that the booking team owns appointment naming while the local manager confirms arrival details. An editor updating a profile can verify both without guessing from an old brochure.

How to check the result

Repeated practical information has an identifiable basis and a manageable set of places to check.

A mistake to avoid

Do not turn every sentence into a governance record; focus on shared facts whose inconsistency could change a patient's next action.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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