Marketing & search · Website help · Index eligibility

One template injects conflicting robots instructions

Only one family of pages is excluded from discovery. Its template may add a second robots instruction after the sitewide setting.

What to change

More than one system may generate indexing instructions, including the CMS template, SEO settings and hosting configuration. Ask the supplier to identify every instruction in a representative affected response rather than changing the first one they find. Compare with a working template to isolate the difference. The repair should apply to the whole affected page family without weakening intentional restrictions elsewhere.

A worked example

Illustrative example

Illustrative test: Publish a harmless sample using each template and compare the resulting instructions.

How to check the result

Each public template consistently emits the approved indexing policy without contradictory restrictions.

A mistake to avoid

A permissive instruction does not cancel every restrictive instruction elsewhere.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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