Websites & patient experience · Website help · Touch and mobile layout

Make phone and email links hand off predictably

Contact links can launch the wrong application action, include an incorrect destination or leave visitors uncertain about what will happen. Desktop and phone behaviour may differ substantially.

What to change

Ask the supplier to verify the actual destination and device handoff for each telephone and email action.

A worked example

Illustrative example

A visitor choosing Email reception opens a draft addressed to the displayed reception contact, while someone without a mail app can still copy the address.

How to check the result

Accept when the handoff matches the visible promise and practical contact details remain available independently of the external application.

A mistake to avoid

A successful tap that opens an app is not proof that the destination inside that app is correct.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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