Websites & patient experience · Website help · Touch and mobile layout

Allow visitors to enlarge the page with familiar gestures

A mobile website can prevent pinch zoom in an attempt to preserve its layout. Visitors who need a closer view of text or controls lose a familiar device feature.

What to change

Ask the supplier to retain user enlargement and make the layout usable when visitors choose to magnify it.

A worked example

Illustrative example

A visitor enlarges a detailed instruction beside a form field, reads it, then returns to the form without losing the information they entered.

How to check the result

Accept when supported browsers permit useful enlargement and the main journey remains operable before, during and after magnification.

A mistake to avoid

A dedicated larger-text switch can help some readers but does not automatically replace the browser and device controls they already use.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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