What to change
Define a test identification method before the next rehearsal and use the platform's supported testing controls where appropriate. Keep the distinction non-sensitive and consistent across the receiving workflow and analytics evidence. The report owner should state whether tests are excluded, separated or retained with an explicit note. Do not guess retrospectively which unlabelled events were artificial, because that can remove real activity as easily as it corrects inflation.
A worked example
Illustrative example
Illustrative test: The reviewer can locate the test occurrence and explain whether it enters the live total.
How to check the result
Future rehearsals have reproducible treatment rather than informal deletion guesses.
A mistake to avoid
An internal visitor is not automatically a test event in every configuration.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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