Websites & patient experience · Website help · Content consistency

Separate public service facts from internal shorthand

Editors paste operational notes into website copy, leaving phrases such as extended review or satellite session unexplained. Staff understand them, but patients cannot tell what appointment is being offered.

What to change

Translate the internal shorthand into the public task it represents. Confirm the underlying meaning before choosing a clearer phrase so useful distinctions are not lost.

A worked example

Illustrative example

A satellite session becomes appointments at the named branch, with its actual booking arrangement explained. The page does not require patients to understand how the practice organises staffing internally.

How to check the result

A reader can understand the service arrangement without interpreting staff-only terminology.

A mistake to avoid

Do not remove an unfamiliar term by replacing it with a broader promise that fails to preserve the original scope.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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