What to change
Agree which differences matter before expanding the naming scheme. A label can distinguish a distribution or creative without identifying the recipient. Ask the campaign owner to provide approved values and ensure every link in the final email uses the intended combination. Test the sent proof, not just the source document, because email tooling may rewrite links. Keep the reporting question narrow enough that the additional labels lead to an actual decision.
A worked example
Illustrative example
Illustrative test: The proofs reach the correct pages and produce distinguishable campaign context.
How to check the result
The report can compare the intended distributions without recipient-level identifiers in URLs.
A mistake to avoid
Excessive naming detail can create many rows that nobody can interpret usefully.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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