Websites & patient experience · Website help · Enquiry form wording

Write a form introduction that explains readiness

Visitors start a lengthy request and only discover at the end that they need a referral reference or particular appointment information. The introduction described the form as a quick enquiry.

What to change

Explain the actual task and what someone needs before starting. Keep the introduction specific to this form instead of reusing general welcome copy.

A worked example

Illustrative example

An appointment-change request starts by asking patients to have their existing booking details available. It explains that the team must confirm any change, so submission alone does not alter the appointment.

How to check the result

Someone can decide whether they have the right information and are using the right route before investing time.

A mistake to avoid

Do not estimate a completion time that assumes every visitor already knows where to find the requested details.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.

Explore websites & patient experience services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.