Websites & patient experience · Website help · Enquiry form wording

Write an appointment-reference question people can answer

A form demands a reference number, but the confirmation uses a different label or contains several codes. Patients enter invoice numbers or abandon the task.

What to change

Use the exact public label and explain where to find the reference. Confirm what alternative route works for someone whose confirmation has no matching number.

A worked example

Illustrative example

An appointment-change form asks for the booking reference shown under appointment details in the confirmation email. It offers reception contact for patients whose telephone booking has no visible reference.

How to check the result

A person can find the requested information or use a valid alternative without inventing a code.

A mistake to avoid

Do not make a reference mandatory solely because it is convenient for staff when some legitimate booking routes never provide one.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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