Websites & patient experience · Website help · Choosing an appointment

Describe a request for a preferred practitioner

A form asks for a preferred practitioner and then displays booked language. Visitors may think their selection guarantees an appointment with that person.

What to change

State whether the preference is a request or a confirmed choice. Explain how the team responds if the requested practitioner is unavailable for the appointment type.

A worked example

Illustrative example

A consultation request lets someone name their usual clinician. Its confirmation says the team received the preference and will contact them with available options, rather than implying that a slot has been reserved.

How to check the result

A reader can distinguish expressing a preference from receiving a confirmed appointment with a named person.

A mistake to avoid

Avoid promising continuity automatically when the practice's process still requires a conversation about availability.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.

Explore websites & patient experience services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.