Websites & patient experience · Website help · Choosing an appointment

Help visitors choose new-patient or review appointments

A booking menu uses new and follow-up without explaining whether new means new to the practice, practitioner or particular service. Returning patients may select the wrong route.

What to change

Define the booking distinction using the practice's actual rule. Put the explanation before the choice and provide a route for cases the rule does not clearly cover.

A worked example

Illustrative example

A patient who previously saw a hygienist wants a different service. The page explains that being known to the practice does not necessarily make the requested appointment a review and gives a contact route.

How to check the result

Someone with a plausible mixed history can determine the appropriate next step without guessing.

A mistake to avoid

Do not reduce the instruction to have you been here before if that question does not match the actual appointment rule.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

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