Websites & patient experience · Website help · Choosing an appointment

Explain booking with any available practitioner

A visitor chooses any practitioner expecting the same range of services and appointment arrangements. Some staff offer different appointment types or work at different locations.

What to change

Explain what selecting any practitioner actually means for the chosen service. Keep individual availability separate from broad descriptions of the team or practice.

A worked example

Illustrative example

A dental practice offers the next available hygiene appointment with one of a named team. It separately explains how an existing patient can ask about seeing their usual practitioner.

How to check the result

The visitor understands the choice they are giving the booking team and any remaining uncertainty.

A mistake to avoid

Do not imply that every member of the wider team can deliver every advertised service simply because their profiles share a directory.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.

Explore websites & patient experience services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.