Websites & patient experience · Website help · Fees and payment explanations

Explain a price range with a useful decision point

A service page shows a wide price range but offers no explanation of what changes the amount. Visitors cannot use it to plan or compare an enquiry.

What to change

Name the factors the practice actually uses to provide a quotation. Explain when a person receives a specific figure without speculating about their individual needs.

A worked example

Illustrative example

A report service lists a range because the standard letter and detailed report have different scopes. The page names both and explains that the team confirms the requested document and fee before arranging it.

How to check the result

The range becomes a meaningful guide rather than an unexplained pair of numbers.

A mistake to avoid

Do not use from pricing for an option that is unavailable in the circumstances described by the same page.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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