Explain a special interest without presenting it as a service

What to change

Separate professional background from the services currently available here. Ask the practitioner to verify both the wording and any implications created by nearby appointment links.

A worked example

Illustrative example

A therapist profile mentions an interest in working with musicians, while its bookable services remain named consultations and reviews. The page avoids inventing a musicians clinic that the practice has not established.

How to check the result

Readers can distinguish biography context from a specific service they can reserve.

A mistake to avoid

Do not convert every interest mentioned in a biography into a new service page or appointment category.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to recordIdentify statements describing interests, training or experience rather than offered appointments.List the actual services people can request through the practice.Add a contact route for questions about whether a particular appointment is available without promising suitability.

Evidence, open questions and decisionsNext action and responsible role

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.