Websites & patient experience · Website help · Profiles and team roles

Explain what a practitioner title means for booking

A profile lists a professional title but visitors cannot tell which appointments the person actually offers at this practice. The title alone becomes a substitute for a useful service explanation.

What to change

Connect the verified title to the local appointment role in plain language. Ask the practitioner to approve the description without expanding their scope or implying unverified expertise.

A worked example

Illustrative example

A profile states a practitioner's verified role and explains that their appointments at this branch are initial assessments and reviews. Visitors do not need to infer local availability from qualifications alone.

How to check the result

Someone reading the profile can identify an actual appointment route offered by that person.

A mistake to avoid

Do not convert an impressive title into a claim that the practitioner provides every service associated with that profession.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

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Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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