What to change
Connect the verified title to the local appointment role in plain language. Ask the practitioner to approve the description without expanding their scope or implying unverified expertise.
A worked example
Illustrative example
A profile states a practitioner's verified role and explains that their appointments at this branch are initial assessments and reviews. Visitors do not need to infer local availability from qualifications alone.
How to check the result
Someone reading the profile can identify an actual appointment route offered by that person.
A mistake to avoid
Do not convert an impressive title into a claim that the practitioner provides every service associated with that profession.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.



Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
Turn the brief into a working service
Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.