Websites & patient experience · Website help · Choosing an appointment

Explain appointment length and time at the practice

A service lists a thirty-minute appointment, but visitors assume that means arrival to departure. Check-in or other administrative steps may add time they need to plan for.

What to change

Distinguish appointment duration from the practical time a visitor should allow. Ask the local team to confirm the wording and avoid presenting an estimate as a guarantee.

A worked example

Illustrative example

A practice says the consultation lasts approximately thirty minutes and asks patients to follow their confirmation's arrival instructions. It offers reception contact details for anyone planning a collection immediately afterwards.

How to check the result

A visitor can plan travel using clearly labelled information rather than adding hidden assumptions to the slot length.

A mistake to avoid

Do not promise a precise departure time when the practice cannot guarantee it for every appointment.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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