Websites & patient experience · Website help · Fees and payment explanations

Explain fees that differ by appointment length

A price list contains several durations under one service name. Visitors may choose the cheapest slot without knowing which booking description applies to them.

What to change

Explain the practical purpose of each appointment length using the service owner's approved distinctions. Offer a contact route when the visitor cannot determine the correct option.

A worked example

Illustrative example

A physiotherapy practice distinguishes an initial appointment from a shorter review. The page explains that existing patients should follow the appointment advice given by their practitioner instead of choosing only by price.

How to check the result

Someone comparing the prices understands why the available slots have different descriptions.

A mistake to avoid

Do not suggest that a longer slot guarantees a better outcome or invite people to self-select a clinically inappropriate format.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

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Make the service and next step clear on every screen.
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Review keyboard access, contrast and understandable form fields.
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Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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