What to change
Explain the practical purpose of each appointment length using the service owner's approved distinctions. Offer a contact route when the visitor cannot determine the correct option.
A worked example
Illustrative example
A physiotherapy practice distinguishes an initial appointment from a shorter review. The page explains that existing patients should follow the appointment advice given by their practitioner instead of choosing only by price.
How to check the result
Someone comparing the prices understands why the available slots have different descriptions.
A mistake to avoid
Do not suggest that a longer slot guarantees a better outcome or invite people to self-select a clinically inappropriate format.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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