What to change
Describe the final approach using locally verified landmarks. Treat walking times as approximate and link to the transport operator for changing service information.
A worked example
Illustrative example
A practice names the station's Market Road exit, then the road and entrance patients should look for. It gives an approximate distance instead of promising the same walking time for everyone.
How to check the result
Someone arriving by public transport can identify the correct final approach without relying on a vague proximity claim.
A mistake to avoid
Do not copy an old route after an exit or crossing changes, or assume every visitor walks at the same pace.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.



Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
Turn the brief into a working service
Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.