What to change
Focus the introduction on verified background, offered appointments and practical booking information. Let factual detail do the work instead of implying performance the practice has not evidenced.
A worked example
Illustrative example
A new team member's profile describes their verified role, the appointment types offered and the branch where they work. It uses an ordinary booking invitation instead of claiming they are already a patient favourite.
How to check the result
A visitor has enough reliable information to decide whether to ask about an appointment.
A mistake to avoid
Do not borrow testimonials, imply local outcomes or describe an established patient following without evidence supporting those claims.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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