Websites & patient experience · Website help · Fees and payment explanations

Keep branch-specific prices understandable

A central price page lists one amount even though a visiting service or branch uses a different fee. Patients reach checkout believing the central figure applies everywhere.

What to change

Explain genuine fee differences through service and location labels. Prefer a clear statement of which amount applies over a small exception that contradicts the main price.

A worked example

Illustrative example

A practice lists an initial appointment at its own clinics separately from the same provider's independently arranged home visits. Each option states its scope and directs visitors to the correct fees information.

How to check the result

A person can identify the applicable price from their chosen service and location before booking.

A mistake to avoid

Do not present the lowest available fee as the default for all branches when the booking route routinely charges another amount.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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